“GAME CHANGERS”: MICAM CELEBRATES FOOTWEAR MAKERS LEADING THE STYLE REVOLUTION MICAM unveils its new communication campaign: ahead of the much-anticipated edition from 23 to 25 February 2025 at Fiera Milano, the latest creative concept highlights the craftsmanship and innovation of Italy’s footwear industry, reaffirming its status as a symbol of MADE IN ITALY excellence. Milan, 8 January 2025 – Innovators, resilient pioneers, rewriting the past while preserving tradition. This is the essence of footwear makers, and MICAM, the International Footwear Show, is honouring them with a new communication campaign to celebrate their excellence at its upcoming edition, taking place from 23 to 25 February at Fiera Milano. “We have chosen to dedicate this year’s institutional campaign to the extraordinary people who drive the footwear industry forward. Their craftsmanship, expertise, and profound knowledge leave a lasting impact. Footwear makers are the guardians of an ancient tradition, yet they lead the way in constant innovation. Season after season, they transform their heritage by introducing cutting-edge materials, pioneering techniques, and boldly shaping the future of design and style - all while embracing sustainability. They are the ones rewriting the rules of the game. That’s why we want to celebrate them as true ‘Game Changers,’ making this concept the cornerstone of our new communication campaign,” proudly states Giovanna Ceolini, President of MICAM and Assocalzaturifici. Being a “Game Changer” means embracing fresh ideas and driving innovation to reshape market dynamics - paving the way for meaningful change. This is why MICAM is celebrating the key players of the footwear manufacturing industry—companies that prioritize innovation and explore new frontiers to keep this dynamic industry evolving and distinctive. The retailers and manufacturers in this unique field consistently challenge conventions, edition after edition. By deeply understanding the past, they are able to innovate and redefine the future. MICAM’s mission is to reinforce its role as a global reference point for those who look ahead with ambition - resilient in the face of challenges and ready to reinvent themselves with courage, determination, and passion. Don’t miss MICAM Milano from 23 to 25 February 2025 at Fiera Milano.